The Times of India (also known by its abbreviation 'TOI') is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the third-largest newspaper in India by circulation and largest selling English-language daily in the world. It is the oldest English-language newspaper in India, and the second-oldest Indian newspaper still in circulation, with its first edition published in 1838. It is nicknamed as "The Old Lady of Bori Bunder", and is an Indian "newspaper of record". Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called The Times of India "the leading paper in Asia".In 1991, the BBC ranked The Times of India among the world's six best newspapers. It is owned and published by Bennett, Coleman & Co. Ltd. (B.C.C.L.), which is owned by the Sahu Jain family. In the Brand Trust Report India study 2019, The Times of India was rated as the most trusted English newspaper. Reuters rated The Times of India as India's most trusted media news brand in a survey.

Classified Text Ad

Classified Text ads are the most popular and least expensive type of newspaper ads. The pricing is calculated per line or per word based on the newspaper. To increase the visibility some newspapers allow options for add-ons (bold, tick mark and background colour). These types of ads are typically used for change of name, lost & found, announcements, and personal ads. Classified Text ads are published either in the daily newspapers or in special classified sections on certain days of the week.

Classified Display Ad

Classified Display (CD) advertisements are more expensive than Classified Text ads, as they allow for utilization of logos, visuals and shading that makes the ad more attractive. The ad rates are calculated based on the size (per of the space covered. These ads are limited to certain sections of each newspaper and as a result get increased visibility and responses. These types of ads are typically used for obituaries, remembrance, business, notice and announcement ads.

Display Ad

Display ads are generally published by larger businesses and corporations to promote their products or services. There are no restrictions to the colour, size, page or position in the newspapers. They commonly contain text, photos, logos, pricing and contact information. Display ads cost significantly more and therefore are used by those businesses with larger marketing budgets.

Popular newspapers

Times of India

Benefits of Advertising in newspapers

1 Target Audience

Newspaper classified ads can target carefully chosen demographical sections that are otherwise difficult to target via other media. This option allows advertisers to effectively reach out to a specific audience with a greater possibility of turning them from potential clients to real clients. This is easily achieved through regular weekly classified ads and ads in other special publications.

2 Flexible options

Advertisers can choose the size of the ad, the content of it, placement (section and page) and the design as well. Choose the date and demographical location as per your requirement and convenience. Customize the frequency of the newspaper classified ad appearance (weekly, bi-weekly, daily, etc.) as per your marketing strategy. This ensures that the readers see the information in the same format and in the same location, thus improving their chances of remembering it. Ads in newspapers can also include scannable QR codes codes to avail special discounts and offers.

3 Low cost, high efficiency

Newspaper classified ads cost less per thousand readers compared to radio, television, pitching and direct mail advertising. Additionally, newspaper classified ads fit your budget criteria. This is especially an advantage for startups and bootstrapped brands which prefer low cost but greater reach to transcend their business. Besides, for increased ad coverage and higher frequency, newspaper classified ads can be availed at a discount.

4 Engagement

Unlike social media platforms, on which a lot of content is lost in a bigger sea of content, newspaper classified ads catch the reader's eye. These days, most newspapers are available online and digitally. Almost all adults tend to spend at least a few minutes each day to scroll through the newspaper. This is a great option for advertising offline and digitally too.

5 Trusted source

A newspaper is a more trusted source of information than other media and sources. In this era of technology where everyone has unleashed access to social media platforms, there are a lot of false information, scams and spams floating around, making it difficult to understand the authenticity of the source of the information. It is safe to say that newspaper classified ads are far more trustworthy by its readers. The call-to-action sees a better response when the source of information is a newspaper.